Date: 2015-04-23 09:57 pm (UTC)
По ссылке с википедии набрел на ее интвервью: http://wboi.org/post/valentina-lisitsa-chasing-pianos-and-youtube-fans


SIEGEL: That's where we can all see you for free and we can hear you for free. We can listen to your music. On the other hand, you're trying to sell a CD. How does this work out? How does it succeed for a musician to be so widely exposed without charging any sale price or ticket of admission?

LISITSA: A lot of my audience are in places like South America, India, lots of places in Asia, and Africa where I probably wouldn't even have chance to go and play nowadays, even though I'm playing pretty much every day of the week. So it's investment in the future. And if you look at demographics, a lot of those people are young people. And even in Europe, you know, I go play in Spain where there is 40 percent of young people under 25 have no jobs. And they probably cannot afford very expensive concert ticket to come to opera or to symphonic concert, and they probably cannot even afford to buy a regular CD. So that's where all this free media comes.

But, no, we're all optimists and we all hope that, eventually, those people made it to middle class and they carry the love of classical music and they remember that they were given this chance to listen to it for free, and they will do something in return for society, for humanity.


То есть, скорее всего ключевым фактором успеха было то, что она отдавала свою музыку бесплатно! В музыкальном бизнесе это не принято. Ютьюб направо и налево банит за нарушение авторских прав (у него есть сейчас автоматическое распознавание музыки в клипках). Она пошла против правил. И именно это привлекает людей.

Там еще есть интересные моменты, в частности про идею в ЦРУ. С чувством юмора у нее все хорошо.

А Вы хорошо ориентируетесь в этой теме, даже несмотря на признание, что "не ценитель, и не знаток". Хотя с женой-пианисткой, наверное, волей-неволей приходится в этом разбираться.
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